Catskill Cuisine

Melissa Ben-Ishay


Melissa Ben-Ishay

Melissa Ben-Ishay is the co-founder and CEO of Baked by Melissa, the New York-based dessert company celebrated for its handcrafted bite-size cupcakes and treats. Since it was founded in 2008, Baked by Melissa has opened 14 retail locations in the New York City metropolitan area and beyond, and now ships its products nationwide. With gift boxes for every occasion and a wide variety of ever-evolving flavors, Baked by Melissa has become a premier gifting destination across the U.S. 

Though a self-proclaimed “dessert person,” Melissa believes that if you get your nourishment from mealtime, you can enjoy dessert every day. In 2021, this philosophy led to Melissa’s popularity on Tiktok, where she has since gone viral with videos of her salads (like the Green Goddess) and continues to share everyday meals, each developed to deliver the perfect ratio of flavors in every bite—just like her namesake cupcakes. 

Today, Melissa lives in Hoboken, New Jersey with her husband and two daughters. She still conceptualizes every new flavor at Baked by Melissa, and is on a mission to make people happy with her bite-size treats and empowering tips for the home kitchen – one bite at a time. 

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